FALAK® Rice is the finest quality basmati grown in Pakistan. It is grown in the fertile soil of the Punjab and is watered by the rivers originating from the Himalayas. Each grain of FALAK® is treated as a "Princess" and is gently hand tendered by dedicated farmers.

FALAK® is premium form of basmati. The extra long grain, unforgettable taste, unique aroma, pearl-white, smooth look, fluffy texture, protein-enriched and less chalky appearance make FALAK® truly the "Princess of Basmati". FALAK® is made with only the best quality basmati rice available in Pakistan. Each grain of FALAK® is at least 7.4mm long and has its tips intact. It is milled it to a whiteness of 40 kett. Then after meeting with all the stringent quality specifications, it is then aged for a period of over one year. The rice is then processed on the state of the art plant to become FALAK®.

Traditionally basmati rice is associated with Birayanis and Pilaus/ pilafs, the delicate texture and exotic natural fragrance of FALAK® Basmati makes it ideal for these traditional rice dishes. FALAK® also makes delicious Zarda (sweet rice) and Kheer (rice pudding). FALAK® will be a perfect partner for all the Traditional, Mughlai, Chinese or Continental dishes you prepare.